Leftover Promotional Items? Here's What To Do!

Having extra promotional items around the office after a giveaway or trade show can be beneficial for both employee morale and from a brand recognition standpoint. These three ways to use the extras you may have left over might make you want to increase your promotional item orders in the future.

Hold Contests for Employees

Depending on exactly what you have left over, your employees might really appreciate receiving promotional items as a reward for meeting certain goals, or as a prize in an office contest. While a pen with your company's logo probably will not suffice, something like a sweatshirt or a set of golf balls would be appealing to most people.

Give Walk-in Visitors a Gift

Being able to give out little "Thanks for stopping by" gifts can turn visitors into customers, or at the very least help spread the word about your business. This type of giveaway item probably does not need to be very expensive and can be as simple as a branded pen or stress-relief ball.

Show Your Customers You Value Their Business

Perhaps the best way to use extra promotional items is to give them to your current customers. People who already use your services will appreciate getting something a little extra in addition to what your normally provide them. Generally, the nicer the gift, the more they will use it and remember who gave it to them. Giving customers pieces of clothing can turn them into walking billboards for your company, which tends to be a popular option or giving them leftover specialized gifts can lead to increased business in the future.

Learn more about how promotional items can be used, and browse from our selection of hundreds of different brandable items, by visiting our website PromotionPros.com. You might be surprised at exactly what kind of products you can have personalized with your business' name and logo.

5 Tips For Winning With Your Promo Products

When it comes to selecting promotional products to help build brand loyalty and recognition, it's important to get it right. Spending money on promo products that aren't going to get used, or that wear out or break in a week isn't the best way to keep your business top of mind. Choosing products that will surprise, delight and impress is the way to get people talking and keep people thinking about your business, products and services. So how do you choose the right promo items?

You start with your ideal customer or client. Who are they? What are their values, hobbies and interests? What do they do for a living? Understanding who will be using your products is the first step. Here are five more tips for winning with your promo products:


1. Be Sure Your Promo Products Are Safe

This may sound like a no-brainer, but it's important to ensure the promo products you purchase and give away are safe. Flimsy products are more likely to break off and create hazards, for example. When in doubt, don't buy something you aren't sure is safe.


2. Consider Familiar Brands

People associate the brands they know and love with quality. Going with brand names is worth the extra expense. If building trust and showing your commitment to quality is a priority, then try going with brands like Nike, Igloo, Bic and Sharpie. Even something as simple as a name-brand pen can make a difference in the way your promo product is perceived.


3. Go Eco-Friendly

People are more conscious of the environment than ever before, and they often prefer to do business with companies who share this value. Offering promotional products that are eco-friendly is one way to show them that you not only care about your customers, you also care about the planet.


4. Go With Frequently-Used Items

Show your customers and leads that you know and understand them by giving away products they will actually use. This helps build rapport and shows that you have taken the time to get to know them and identify their needs.


5. Don't Skimp On Quality

Again, a product that falls apart after one use isn't the best way to show people you are all about quality. While promo items aren't what you are selling, they are carrying your logo. People will make an association with the promo item and your business. Think about that.

If you are considering promo products for giveaways, trade shows or grand openings, let the experts at Promotion Pros help you choose products that will get you noticed -- in a good way. Contact us to learn more.

How to Market to College Students: Back To School Promotional Products

What college student doesn’t love getting free swag? The key for reaching college kids is to make it functional – they’re living in tiny dorm rooms and small apartments with not much space for extras. So to successfully reach out to college and university students, your promotional freebies must have value.


Put yourself in their shoes: College students need jotters and notebooks. They love technology and the goodies that go along with it. They want useful products like flash drives and phone chargers and Stylus pens to use with their tablets.


If your target audience falls into this group and you’re in search of the perfect promo swag, we have a few suggestions. Consider the following ideas when marketing to college students.


Water Bottles

Today’s college students are always out and about; playing sports, at the campus library, involved in clubs and community. What better way to keep your brand in the forefront of their active minds then promotional water bottles? A great option is the branded 25 oz. Two-Tone Aluminum Bottle with Rubber Grip. A carabiner allows students to attach it to bags and bikes as they ride around the university campus. Students also care about the environment and their health, so BPA-free bottle is another option. The customizable 20 oz. Water Bottle is made of recycled material and made in the USA.



The promotional Pedestrian Tote is a great bag for students away at college. Not only is it 100% recyclable and Eco-Responsible, it’s the perfect size to hold a book or two, a tablet computer, some pens, and anything else students may need in class. And even better, this custom bag has a dual purpose; not only is it ideal for carrying necessary items to class, it doubles as a grocery bag for those quick trips to the store.


Stylus Pens

Pens are a necessity for students. Not only are they often using textbooks, but they also use notebooks and personal tablet computers for taking notes. You can give out some awesome freebies and cover all of the bases with the promotional Triple Play Stylus with Pen and Highlighter. This functional writing instrument can take notes with a click action pen, make highlights in a book and can be used on an iPad or Android tablet. Talk about an all-purpose solution for college students AND your business!


Phone Chargers

With everyone chasing Pokémon these days, cell phones are running out of battery time more quickly than ever! Help parents and their college kids keep in touch with a customizable Emergency Mobile Charger. This handy little tool includes a standard USB connector cable and light indicators. It’s compact and is easy for students to carry in their pockets or bags, and is always ready to charge up a dying mobile phone. This promo USB cell phone charger will keep students connected, and your company will be thanked for it.


Tablet Sleeves

When Mom and Dad buy their student a tablet computer for college, step up to help protect it. Tablets can take a beating in a bag or backpack, with students running to and from classes across campus. The branded Urban iPad/Tablet Sleeve is durable, flexible neoprene with a Velcro closure. A tablet in this slim and protective case will fit perfectly inside a student’s bag. And every time they remove it, they’ll see your beautifully printed logo and be reminded of who is protecting their important electronics.



Let’s face it. College isn’t always about studying. It’s about making new friends, experiencing dorm life, and being social too. Sure, students can put the ever-popular dry erase board on the dorm room door to leave notes for roomies and neighbors. Or try something different! How about the promotional Large Chalkboard Decal? This cool, circular removable sticker can be stuck to a door – or anywhere else – to share notes, motivational messages and more for everyone to see.



Even though computers and tablets are the norm, students still need notebooks and notepads to write down important thoughts during a lecture or to jot notes while studying. And for those college students who are environmentally conscious, the custom Recycled Paper Memo Tablet is the perfect option. With 30 sheets of recycled ruled paper, it’s the perfect size for taking notes in class or jotting down ideas while reading textbooks.


Promotional products for college students that represent your business can come from a variety of categories. But choose wisely! Students who are away from home have limited means and space. To maintain long-term brand recognition, find the perfect item that not only represents your company, but that is practical and useful to the college students you want to reach.

Promotional Products vs. Newspaper Ads: Which Gives You the Best Return for Your Advertising Dollar?

Spending your advertising budget wisely usually means making choices among several different marketing strategies. One of the most basic advertisements is the newspaper ad, which does well at reaching a certain audience within a specified location. Promotional products though can bring in far more business for a much lower price if done correctly, but the trade off is that it's a one time deal. In order to figure out which method will give you the best return, there are three important factors to look at.


Generally, a newspaper ad will give you the chance to sell your business to a potential customer a little better than a promotional item. People are actively reading when they have a paper in their hands and all they usually want out of a promo item is its intended use. Newspapers are a good way to get a specific message across, but do poorly, especially for smaller businesses, in getting across a broad message.


Promotional items can reach a wide variety of people and they may keep whatever you give them for years. According to the Advertising Specialty Institute, over half of businesses that use promotional products give away t-shirts. You can keep a t-shirt for several years, while a newspaper ad will be seen once or twice and never looked at again by the next day. These promotional items are a great way to keep your brand's name in your customer's mind for a very long time.


Using a promotional item, assuming you give it away like 71% of businesses, can be a one-time fairly low cost way of getting your message into a home for months or years. Newspapers give you a way to communicate with thousands of readers for about one day at a cost of hundreds of dollars (on the low end) for a relatively small ad. Combine this with the fact that nearly half of those who regularly read the paper usually skip right over ads, even moreso with small ads, and you would be lucky to break even advertising in a newspaper. On the other hand, one customer or client from a promotional item will likely more than pay for the entire cost of a promo item order.

If you're ready to see what kind of return you can get from promotional items, take a look at the hundreds of options we offer from name brand apparel to umbrellas and more.

Why Are Promotional Pens Everywhere?!

Custom branded promotional pens are everywhere and for good reason. A personalized writing instrument is a cost effective, useful marketing tool for businesses to grow brand recognition and act as an advertising tool that always comes in handy.

While selecting a promotional pen may seem like a simple task, several factors should be considered when choosing the right promo pen to represent your business:

  1. Audience and Purpose: Before committing to a promotional pen, consider your audience and purpose. Are you trying to just to get your name out there? If so, plastic pens bought in bulk might do the job. Wanting to make a professional impression at a seminar? Higher-end metallic pens give off a sleek, pulled-together look.
  2. First Impressions Count: The look, color(s), and size of your promotional message should be well thought-out, as should the specific pen type. Your Promotional Pen should reinforce the brand you are seeking to promote. For example, a high-end boutique law firm would steer away from basic plastic pens and promote their firm’s high-quality service through a classic, sophisticated polished metal pen like the Crown Collection 54 Metal Pen.
  3. Be You: Likely the most important factor to consider when choosing a promotional pen is how the pen will represent your business. The ideal Promotional Pen isn’t limited to just making a first impression. It should function by making an impression and letting everyone know what your business is about. If you’re a fun company that wants to attract unusual and exciting clients, you might consider a novelty pen like our Phat Swanky Pen or the Custom Logo Voyager 3-in-1 Multi Ink Color Pen.

Still don’t believe that a custom branded pen can represent your company? Read on to see how successful businesses have conveyed their brand through promotional merchandising.

Global Delivery Network and the BIC Grip Roller: Global Delivery Network’s (GDN) branded BIC Grip Roller is an excellent example of a company conveying their brand through strategic promotional merchandising. Through their selection of a durable, smooth-writing pen, GDN conveys their dependable and simple process of parcel delivery.

Shoptalk and the Jada Matte Stylus Ballpoint Pen: Shoptalk, a large scale, cutting edge ecommerce conference, made a strategic choice to represent their event with a pen like the Jada Matte Stylus. This technology inspired device pen with touch-screen Stylus embodies Shoptalk’s tech forward approach, while the pens sleek matte body conveys a stylish, up-to-date image.

SkyBox Checkout and the Custom Logo Blair Retractable Pen w/Stylus: SkyBox Checkout, a service platform that helps ecommerce sites reach international markets, chose the Empire Jada Stylus – and with good reason. This multipurpose, classic stylus pen is perfect to represent a multipurpose, international company.

71lbs and the Zigzag Click Pen: A forward-thinking company intent on saving companies money, 71 Lbs. picked an affordable and functional promo pen similar to the Zigzag Click. With its comfortable rubber grip and curved shirt clip, it’s an easy to use, quick and efficient logo writing utensil that spotlights the brand.

Shipsurance and the Wanda Stylus with Twist Action Ballpoint Pen: Shipsurance provides shipping insurance coverage and selected a promotional pen similar to the Wanda Stylus. The company that covers products that carriers don’t insure, like electronics and computer equipment, showcases its brand on a tech-savvy stylus logo pen that conveys confidence.

SLI Systems and the Vitoria Click Action Pen: SLI Systems is all about seamlessly connecting a company’s online and mobile shoppers with products they’re likely to buy. That’s why the Vitoria branded pen is a perfect fit; its comfortable grip, ease of use and absolutely seamless and smooth writing is sure to keep the company on the minds of anyone using this promotional pen.

TVPage and the Macaw Retractable Pen: TVPage chose a custom pen similar to the Macaw Retractable Pen, which showcases not only the company’s website, but its logo as well. TVPage is a video commerce network that drives branding and sales, and the Macaw is a great fit with its comfort grip, translucent colors and easy click use.

Wpromote and the Radiant Pen with Rubber Grip: A company like Wpromote prides itself on being different while raising rankings, conversions and getting results. The Radiant promo pen is a great fit, with its unusual white clip and comfortable grip standing out against the bright and dramatic color options.

Conveyorware and the Belize Retractable Ballpoint Pen: Conveyorware, all-in-one business distribution software, keeps things streamlined and easy – much like the Belize Retractable logo pen. This branded promo pen features an ergonomic gripper, sturdy clip for easy storage and an easy click top set on vibrant translucent color options.

Rand Marketing and the Custom Logo Two Tone Basix Retractable Pen: Providing website design, web development, programming and online marketing, Rand selected the Two Tone Basix promotional pen, which offers elegant and comfortable design along with smooth-flowing and long-lasting ink. Much like the company on the barrel, this pen belongs in the spotlight.

BluePay and the Dart Pen with Plunger Action: BluePay, a payment processing company that streamlines B2B and B2C payments, picked the Dart Pen with Plunger. This promo logo pen is sleek and streamlined, just like the company it represents. The plastic, dart-shaped writing instrument offers smooth writing, multiple colors and ease of use.

UPS i-parcel and the Orlando White Barrel Click Pen: UPS i-parcel offers streamlined, low-cost international delivery for ecommerce parcels, so choosing the streamlined and affordable Orlando promotional pen is a no-brainer. This simple branded writing instrument is fast and efficient – just like the company it represents.

Qubit and the Bellair Pen with Rubber Grip: Qubit is a marketing company that prides itself on being straightforward and functional – making its choice of a promo pen similar to the Bellair a perfect fit. This slim, sleek and attractive pen offers great functionality in a classy package with an ergonomic rubber gripper.

Opinionlab and the Pendant Pen with Rubber Grip: Opinionlab, which optimizes experience and drives engagement by gathering customer feedback, selected the Pendant branded logo pen. Made of aluminum, this sturdy promo pen features an ergonomic grip and easy-to-use plunger action. Its functionality, along with its strong appearance, reflects the reliability of a company like Opinionlab.

Custom branded pens can represent a company and convey a variety of brands and the office culture. If you’re ready to gather new clients and showcase your company in an affordable and functional manner, check out our promotional pen offerings and start growing your business today!

Great Back to School Promotional Products for Kids, Parents, and Teachers


Back to school season is nearly here, and parents, teachers, and students are all getting ready for a new school year. Choosing seasonal, unique promotional products is a great way to ensure you’re giving out items potential customers will use. Promote school spirit and make sure teachers, parents, and kids remember your business with these great back to school promotional products.


Classic #2 Pencils

Teachers, students, and parents will all appreciate pencils as promotional products, since kids end up using plenty of pencils throughout the school year. Since these pencils are #2 pencils, they’ll be acceptable in most classrooms. Choose fun colors and add your business name and you have a fabulous promo product that will stand out during back to school season.


Tote Bags for Teachers

Teachers end up carrying books and supplies from home to the classroom, and a nice tote bag is the perfect way to keep all their items together for easy carrying. Reach out to teachers during back to school season with attractive tote bags, which are available in many sizes and colors. Add your logo and business name and the tote bags make a great promotional tool for your business.


Stadium Cushions for Parents

Once school starts again, kids will be playing sports and parents will be warming the seats in the bleachers. Those bleachers can get uncomfortable for parents who head to every game, and stadium cushions make things a bit more comfortable. Hand out stadium cushions to parents and you’re sure to have their attention. You can be sure these items will be used repeatedly, so not only will parents be reminded of your business, others will see your business advertised as well. The great thing about these cushions is that they fold up, and their lightweight, portable design makes it easy for parents to take them to every school event.


Other great back to school promotional products include notebooks and lanyards, which students will definitely find useful. Don’t let back to season go by without taking advantage of it to promote your business. Get in on the action and find the perfect unique promotional products to advertise your company today.

Why Kitchen Accessories Make the Best Promotional Products

Whether you're the owner of a small or large business, you can benefit from the power of promotional products. Contrary to popular belief, consumers don't view promotional products as "pushy" or obnoxious. In fact, many studies show that many consumers not only use but appreciate promotional products. If you're interested in taking advantage of the power of company swag, here are a few reasons kitchen accessories make the best promotional products.


Kitchen Accessories Are Useful

Utility is the the main reason kitchen accessories make the best promotional products. While wristbands and sunglasses can be nifty promotional products to receive, there is only so much you can do with them. These promotional products will end up stuffed into a closet at best. At worst, these promotional products will end up in the trash can. The same cannot be said for kitchen products. Everyone, from amazing cooks to consumers of microwave meals, uses kitchen products. Even people who eat out every day probably use their coffee maker at least once in a while.  I'm sure every one of your customers has used an oven mitt at least once in the past few weeks?

Essentially, as long as your consumers need to eat, they will probably be able to find some use for your kitchen promotional products. Without a doubt, the best promotional product is one that is used frequently, preferably every day. I think everyone has a branded pizza cutter in their kitchen.  Kitchen products are the best bet for most companies.


Kitchen Accessories Are in Your Face 

Another reason kitchen accessories make the best promotional products is how "in your face" they are. The point of promotional products is so that the consumer sees the brand and remembers to check your products and services out.  In our opinion chip clips have to be the most useful products, nobody will turn down a free chip clip.

One way kitchen accessories are "in your face" is related to how frequently these products are used. If a consumer uses your kitchen promotional product every day, they will have no problem remembering your brand. Kitchen accessories also tend to be larger in size than the average promotional product. The larger the product, the bigger the logo will be. While the logo of your brand on a small pen may be hard to see, it will be very visible on a kitchen utensil or cutting board.

As you can see, there are many reasons kitchen accessories make the best promotional products. For more information about promotional products, don't hesitate to contact us. 

How to Be Successful at Conventions

In order to make the most of your booth at a convention or trade show, you’ll want to keep a few things in mind. Here are a few suggestions on how to be successful at conventions.


Have a clear idea of your company’s goals, whether to introduce a new product or expand your email list. Consider the venue’s layout and seek out the best location for your booth. Prime spots often sell out early, so plan accordingly.



When you decide on the perfect spot for your booth, make sure your brand is seen – and remembered. Attract visitors by clearly identifying your company with colorful tents, tables and flags placed near your booth.


People learn in a variety of ways, including visual, audio, and more. Make sure you have options available for each type of learner, i.e.: demo of products, reading materials, video.



Have plenty of knowledgeable staff on-hand to answer questions. You can even hire a host to welcome attendees and guide them to appropriate staff members. But be sure everyone involved is clearly identified with name badges or ID holders with your company name and logo.


Special Offers

Offer discounts for those who purchase at your booth during the show. Hold a raffle or contest for a great prize to those who come by and sign up to receive email – a great way to build your email list. You can also interact with those on social media who have checked in at the convention, inviting them to your booth to get a special gift or specific discount.


Promotional Products

But let’s be honest. It’s all about the swag. Make sure you have appropriate promo items to give away to attendees. Your giveaways should be relevant to your industry, useful to the consumer and able to create long-term brand recognition.


Need some ideas? Here are some sample swag bag items you can use for various industries:



Anyone involved in education knows you can never have enough pens, pencils and highlighter sets. There’s also always a need for art supplies like crayons and colored pencils. Or how about bags to tote around all those classroom supplies? Not only are they functional, they’re sure to be used and seen over and over again.



The automotive industry is full of people who love cars, appreciate car accessories and who aren’t afraid to get their hands dirty. You can appeal to and satisfy all three with a variety of promotional products including safety kits, personalized key chains, auto tools like tire gauges, and trunk organizers.



Those in the corporate and business world often sit at desks or travel. They appreciate functional swag that can help them get organized like desk accessories and binders. Since they tend to travel for business, tech gadgets are a great option: think phone chargers and USB hubs.



Promoting a healthy lifestyle is important for anyone involved in the fitness arena. Ideal promo giveaways include activity trackers, exercise bands and yoga mats. And don’t forget to stay hydrated with water bottles.


The key to a successful convention is to be prepared, be friendly and, perhaps most of all, have fun! Remember, if you have confidence in your company, you don’t need to sell it. Simply be present and honest – and it will sell itself.



We grabbed lots of promotional products at IRCE 2016 – if you see our booth at any future conventions, feel free to drop by and talk to us about how we can help your company.

Promotional Products: Why Free Items Are Irresistable

It is no secret: people love to receive free things, even if it is something as small as a pen. Since people enjoy it, there are some perks that come along with it. These perks can be enjoyed both by the person who is on the receiving end of the free item or items, but also the person or company giving away the item or items. At the end of the day, free items are irresistible and there are a few reasons why.

Why People Love Free Things

Free items make people feel special. Even if the person knows they are not the only one getting the free item, it still makes them feel good. This is likely the biggest reason why free things are so loved by people everywhere. The thought of someone or a company giving a person a gift, no matter how small or impersonal, is enjoyable. People remember that and will use the item in more cases than not.

What Businesses Get in Return

The perk for businesses to give away free items is because it can create loyalty for the business. This is true whether you are looking for new customers and handing out ceramic mugs or keeping your current customers happy with a small gift. When people know that they are appreciated, they become loyal to that brand. Giving away free items is one great way to show your appreciation for your customers. This creates an affectionate bond and they are more likely to remember your company when they need to order in the future.

How to Incorporate This in Your Business

It is really easy to generate loyalty and appreciation within your business. All you have to do is develop a program where you give away free things to your customers, both old and new, and your employees. Internal customers are just as important and you can give them other items like stress relievers or calculators.

For more information on items to incorporate free items into your marketing and retention plan, visit Promotion Pros!

Cashing in on Health and Wellness Programs with Promotional Products

It is no surprise that there are many new health and wellness programs that are taking over the market. People are extremely interested in eating well and taking better care of themselves as a whole. In fact, many companies are also jumping on board and implementing health and wellness programs at work. These programs come in a variety of shapes and sizes and if you want to incorporate this into your company, there are many ways to do so. Continue reading for more information and ideas to get started with your health and wellness program.

Offering Incentives to Stay Healthy

Although, by nature, most people want to be healthy, it cans sometimes be a bit of a struggle. Everyone is different but sometimes a push in the right direction is all that is needed. Many companies have already jumped on the train to provide their employees with special incentives for staying healthy. The problem is, many companies do not think of ways to incorporate their brand into the mix. You can always provide things like health coaching, discounts on health insurance, and other things, however, you can also take it one step further and also provide things like water bottles with your logo on them, shake bottles, or even workout bands. All of these products are items your employees can use but they also double as promotional items. 

Hosting Competitions for Weight Loss

Another big hit within the office space are the competitions for weight loss. This has become a fun way to promote healthy living while also inviting a bit of competition into the workplace. Many companies have used the model where they have an entrance fee and there are a set number of winners based on pounds of percentage of body fat lost. The winners get a specific amount of the entrance money pool. You could also up the ante by adding other items to the winner pile such as those workout bands. Another idea is to create a healthy package of promotional items that your employees can use for the competition and anyone who signs up gets one. 

There are many different ideas that can be used to promote a health and wellness program and they can double as promotional outlets for your company. To see what other items you can use, take a look at Promotion Pros online!

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