Custom branded promotional pens are everywhere and for good reason. A personalized writing instrument is a cost effective, useful marketing tool for businesses to grow brand recognition and act as an advertising tool that always comes in handy.
While selecting a promotional pen may seem like a simple task, several factors should be considered when choosing the right promo pen to represent your business:
- Audience and Purpose: Before committing to a promotional pen, consider your audience and purpose. Are you trying to just to get your name out there? If so, plastic pens bought in bulk might do the job. Wanting to make a professional impression at a seminar? Higher-end metallic pens give off a sleek, pulled-together look.
- First Impressions Count: The look, color(s), and size of your promotional message should be well thought-out, as should the specific pen type. Your Promotional Pen should reinforce the brand you are seeking to promote. For example, a high-end boutique law firm would steer away from basic plastic pens and promote their firm’s high-quality service through a classic, sophisticated polished metal pen like the Crown Collection 54 Metal Pen.
- Be You: Likely the most important factor to consider when choosing a promotional pen is how the pen will represent your business. The ideal Promotional Pen isn’t limited to just making a first impression. It should function by making an impression and letting everyone know what your business is about. If you’re a fun company that wants to attract unusual and exciting clients, you might consider a novelty pen like our Phat Swanky Pen or the Custom Logo Voyager 3-in-1 Multi Ink Color Pen.
Still don’t believe that a custom branded pen can represent your company? Read on to see how successful businesses have conveyed their brand through promotional merchandising.
Global Delivery Network and the BIC Grip Roller: Global Delivery Network’s (GDN) branded BIC Grip Roller is an excellent example of a company conveying their brand through strategic promotional merchandising. Through their selection of a durable, smooth-writing pen, GDN conveys their dependable and simple process of parcel delivery.
Shoptalk and the Jada Matte Stylus Ballpoint Pen: Shoptalk, a large scale, cutting edge ecommerce conference, made a strategic choice to represent their event with a pen like the Jada Matte Stylus. This technology inspired device pen with touch-screen Stylus embodies Shoptalk’s tech forward approach, while the pens sleek matte body conveys a stylish, up-to-date image.
SkyBox Checkout and the Custom Logo Blair Retractable Pen w/Stylus: SkyBox Checkout, a service platform that helps ecommerce sites reach international markets, chose the Empire Jada Stylus – and with good reason. This multipurpose, classic stylus pen is perfect to represent a multipurpose, international company.
71lbs and the Zigzag Click Pen: A forward-thinking company intent on saving companies money, 71 Lbs. picked an affordable and functional promo pen similar to the Zigzag Click. With its comfortable rubber grip and curved shirt clip, it’s an easy to use, quick and efficient logo writing utensil that spotlights the brand.
Shipsurance and the Wanda Stylus with Twist Action Ballpoint Pen: Shipsurance provides shipping insurance coverage and selected a promotional pen similar to the Wanda Stylus. The company that covers products that carriers don’t insure, like electronics and computer equipment, showcases its brand on a tech-savvy stylus logo pen that conveys confidence.
SLI Systems and the Vitoria Click Action Pen: SLI Systems is all about seamlessly connecting a company’s online and mobile shoppers with products they’re likely to buy. That’s why the Vitoria branded pen is a perfect fit; its comfortable grip, ease of use and absolutely seamless and smooth writing is sure to keep the company on the minds of anyone using this promotional pen.
TVPage and the Macaw Retractable Pen: TVPage chose a custom pen similar to the Macaw Retractable Pen, which showcases not only the company’s website, but its logo as well. TVPage is a video commerce network that drives branding and sales, and the Macaw is a great fit with its comfort grip, translucent colors and easy click use.
Wpromote and the Radiant Pen with Rubber Grip: A company like Wpromote prides itself on being different while raising rankings, conversions and getting results. The Radiant promo pen is a great fit, with its unusual white clip and comfortable grip standing out against the bright and dramatic color options.
Conveyorware and the Belize Retractable Ballpoint Pen: Conveyorware, all-in-one business distribution software, keeps things streamlined and easy – much like the Belize Retractable logo pen. This branded promo pen features an ergonomic gripper, sturdy clip for easy storage and an easy click top set on vibrant translucent color options.
Rand Marketing and the Custom Logo Two Tone Basix Retractable Pen: Providing website design, web development, programming and online marketing, Rand selected the Two Tone Basix promotional pen, which offers elegant and comfortable design along with smooth-flowing and long-lasting ink. Much like the company on the barrel, this pen belongs in the spotlight.
BluePay and the Dart Pen with Plunger Action: BluePay, a payment processing company that streamlines B2B and B2C payments, picked the Dart Pen with Plunger. This promo logo pen is sleek and streamlined, just like the company it represents. The plastic, dart-shaped writing instrument offers smooth writing, multiple colors and ease of use.
UPS i-parcel and the Orlando White Barrel Click Pen: UPS i-parcel offers streamlined, low-cost international delivery for ecommerce parcels, so choosing the streamlined and affordable Orlando promotional pen is a no-brainer. This simple branded writing instrument is fast and efficient – just like the company it represents.
Qubit and the Bellair Pen with Rubber Grip: Qubit is a marketing company that prides itself on being straightforward and functional – making its choice of a promo pen similar to the Bellair a perfect fit. This slim, sleek and attractive pen offers great functionality in a classy package with an ergonomic rubber gripper.
Opinionlab and the Pendant Pen with Rubber Grip: Opinionlab, which optimizes experience and drives engagement by gathering customer feedback, selected the Pendant branded logo pen. Made of aluminum, this sturdy promo pen features an ergonomic grip and easy-to-use plunger action. Its functionality, along with its strong appearance, reflects the reliability of a company like Opinionlab.
Custom branded pens can represent a company and convey a variety of brands and the office culture. If you’re ready to gather new clients and showcase your company in an affordable and functional manner, check out our promotional pen offerings and start growing your business today!