It's That Time of Year: Promotional Products Work Week

Promotional Products Work WeekIt’s officially our favorite week, Promotional Products Work Week (or PP-Dubs as we like to call it).  Here at Promotion Pros we love promotional products 365 days a year, this week we get to celebrate our industry even more!  A full week dedicated to celebrating promotional products and the value they bring to our customers!

“Promotional Products Work! Week is an industry-wide event dedicated to demonstrating the importance of promotional products as an effective advertising medium. This week we prove that communication tools work. By working with promotional products experts to design and implement creative and successful campaigns, you too could be successful! To be celebrated annually, the week-long event is held in honor of the entire industry – large and small companies, regional associations, distributors and suppliers, business services providers and multi-line representatives – to get behind an industry-wide movement in support of demonstrating the power, value, and effectiveness of promotional products.” – PPAI Press release

What better way to celebrate the week than with some cold hard FACTS on promotional products? 

  •          82.6% of consumers could recall an advertiser of a promotional product they receiv
  • Compare that to only 27% of recall for online ads and 67% for TV ads
  •          87% of people given a free promotional gift hang onto it for 12 months or more
  •          63% of those who receive unwanted promotional products
  •          More than half of consumers have a favorable impression of the advertiser after receiving a promotional product
  •          The average American has at least 9 promotional products
  •          Writing Instruments are the most owned item in the US; They are also the promotional products that are utilized most in a month by consumers. Promotional tote bags can generate over 1,000 views every month

Wow! Are you totally amazed? Time to make your own statistics! All week long we will be featuring two different promotional items a day! Talk about an awesome sale! Keep checking your email for each of the different sales. Happy Promotional Products Work Week!

Source: Promotional Products Association International (PPAI), www.ppai.org/research.

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