In order to make the most of your booth at a convention or trade show, you’ll want to keep a few things in mind. Here are a few suggestions on how to be successful at conventions.
Have a clear idea of your company’s goals, whether to introduce a new product or expand your email list. Consider the venue’s layout and seek out the best location for your booth. Prime spots often sell out early, so plan accordingly.
When you decide on the perfect spot for your booth, make sure your brand is seen – and remembered. Attract visitors by clearly identifying your company with colorful tents, tables and flags placed near your booth.
People learn in a variety of ways, including visual, audio, and more. Make sure you have options available for each type of learner, i.e.: demo of products, reading materials, video.
Have plenty of knowledgeable staff on-hand to answer questions. You can even hire a host to welcome attendees and guide them to appropriate staff members. But be sure everyone involved is clearly identified with name badges or ID holders with your company name and logo.
Offer discounts for those who purchase at your booth during the show. Hold a raffle or contest for a great prize to those who come by and sign up to receive email – a great way to build your email list. You can also interact with those on social media who have checked in at the convention, inviting them to your booth to get a special gift or specific discount.
But let’s be honest. It’s all about the swag. Make sure you have appropriate promo items to give away to attendees. Your giveaways should be relevant to your industry, useful to the consumer and able to create long-term brand recognition.
Need some ideas? Here are some sample swag bag items you can use for various industries:
Anyone involved in education knows you can never have enough pens, pencils and highlighter sets. There’s also always a need for art supplies like crayons and colored pencils. Or how about bags to tote around all those classroom supplies? Not only are they functional, they’re sure to be used and seen over and over again.
The automotive industry is full of people who love cars, appreciate car accessories and who aren’t afraid to get their hands dirty. You can appeal to and satisfy all three with a variety of promotional products including safety kits, personalized key chains, auto tools like tire gauges, and trunk organizers.
Those in the corporate and business world often sit at desks or travel. They appreciate functional swag that can help them get organized like desk accessories and binders. Since they tend to travel for business, tech gadgets are a great option: think phone chargers and USB hubs.
Promoting a healthy lifestyle is important for anyone involved in the fitness arena. Ideal promo giveaways include activity trackers, exercise bands and yoga mats. And don’t forget to stay hydrated with water bottles.
The key to a successful convention is to be prepared, be friendly and, perhaps most of all, have fun! Remember, if you have confidence in your company, you don’t need to sell it. Simply be present and honest – and it will sell itself.
We grabbed lots of promotional products at IRCE 2016 – if you see our booth at any future conventions, feel free to drop by and talk to us about how we can help your company.